Link building Inbound links for SEO are divided into anchor links and their non-anchor counterparts. Anchors include a key query, because the key query plays a crucial role for search engine ranking. Bare links carry equal weight ? this includes bare links, while user interaction plays a key role as they offer a route for bots; search engines access the site and subsequent pages, that helps your project. Updates are shared through majestic. In cases where backlink counts are lower on a particular platform, the analysis focuses on the tool that shows more of inbound links because of delays in indexation.